Coltraco Ultrasonics mission is to help you deliver the Safesite® and Safeship®. This means we aim to improve safety for people, assets and infrastructure on land and at sea worldwide across 29 diverse sectors. We do this through our products which focus on liquid level indication, seal integrity, flow rate monitoring, thickness gauging, and bearing indication. For the last 30 years we designed handheld, reliable, accurate portable inspection products. We now also manufacture constant liquid level monitoring systems.

Captain Peter’s role at Coltraco Ultrasonics is extended and leading the team in the following:

• The Middle East, specifically recruiting and managing the Distribution network and our relationships with State-owned Enterprises in the GCC States
• Global Ship Management companies
• Global Hospital sector, specifically recruiting and managing the distribution network

Captain Peter is responsible for movement of the primary & secondary market approach to a “multi-sectoral” one embracing 25+ market sectors in each of the top 30-35 countries.

• The development of an exclusively-appointed Distributor Network is therefore a primary aim of Captain Peter, aiming for 7-8 Distributors per country, each looking after 2-3 market sectors and 2-3 State-owned enterprises
• The terms for each exclusive Distributor are that they will purchase 1 x Demonstration Package + a monthly purchase commitment totaling a minimum of  6-12 units per annum per Distributor.

Captain Peter has developed a Ship Management Purchase Agreement template which is used company-wide.

More Info at: www.coltraco.co.uk/

Captain Peter Machado
Head of Global Shipmanagement